Case Studies

    The health and wellness brands I've worked with

    All of these brands were already creating content. It just wasn't bringing in the right people, and these are the numbers that changed when it started to.

    One Hyperbarics — Hyperbaric Performance & Recovery
    Hyperbaric Performance & Recovery

    One Hyperbarics

    Translating a science-led product into performance-aligned content with elite athletes including Thiago Silva, Anthony Joshua and Jorginho, generating 12 inbound chamber enquiries a month from clinics.

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    Health Now — Clinical Insourcing
    Clinical Insourcing

    Health Now

    Communicating a complex NHS service with clarity, lifting profile enquiries by 32%, with 70% coming from NHS and healthcare decision-makers.

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    Clear Minds — Audio Hypnotherapy App
    Audio Hypnotherapy App

    Clear Minds

    Building trust in a sceptical category through testimonial-led storytelling that made hypnotherapy easier to understand, turning 40% of social traffic into app downloads.

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    IMC Locums — Healthcare Recruitment
    Healthcare Recruitment

    IMC Locums

    Refining messaging and storytelling to connect with healthcare professionals, with 60% of leads now coming from healthcare providers and candidates registering directly through the content.

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    The New Health Institute — Founder-Led / Psychedelic Therapy
    Founder-Led / Psychedelic Therapy

    The New Health Institute

    Positioning Anne Philippi as the central voice and unifying podcast, writing and social into a single founder-led system, tripling podcast listenership.

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    Mission to Live Foundation — Non-profit / Veterans
    Non-profit / Veterans

    Mission to Live Foundation

    Anchoring a sensitive mission around CEO Jay Kopelman's lived experience, growing Instagram reach by 1,085% in the first month.

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    Star Global — Healthcare & Life Sciences
    Healthcare & Life Sciences

    Star Global

    Sharpening sector-specific messaging and empowering industry experts to lead on LinkedIn, reaching 287,000 impressions and a 15% click-through rate across the year.

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