All of these brands were already creating content. It just wasn't bringing in the right people, and these are the numbers that changed when it started to.

Translating a science-led product into performance-aligned content with elite athletes including Thiago Silva, Anthony Joshua and Jorginho, generating 12 inbound chamber enquiries a month from clinics.

Communicating a complex NHS service with clarity, lifting profile enquiries by 32%, with 70% coming from NHS and healthcare decision-makers.

Building trust in a sceptical category through testimonial-led storytelling that made hypnotherapy easier to understand, turning 40% of social traffic into app downloads.

Refining messaging and storytelling to connect with healthcare professionals, with 60% of leads now coming from healthcare providers and candidates registering directly through the content.

Positioning Anne Philippi as the central voice and unifying podcast, writing and social into a single founder-led system, tripling podcast listenership.

Anchoring a sensitive mission around CEO Jay Kopelman's lived experience, growing Instagram reach by 1,085% in the first month.

Sharpening sector-specific messaging and empowering industry experts to lead on LinkedIn, reaching 287,000 impressions and a 15% click-through rate across the year.
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