Your future customers are choosing who to trust. Make sure it's you.
I help health and wellbeing founders turn their expertise into story-led organic social content that builds trust and turns attention into enquiries, bookings, and sales.
- Content that reflects your real quality
- Consistent publishing, without you managing it
- Attention turned into enquiries and bookings
Trusted by health and wellbeing brands, founders, and award-winning teams
£50k+
In revenue generated for clients
11
Health and wellbeing brands grown
20%+
Average increase in engagement
4 years
Specialising in health and wellbeing
Right now, the right people don't know you exist.
There are two kinds of founders I work with. The details are different, but the problem is almost always the same.
Founders who are the product
Coaches and clinicians running an established practice, therapists, consultants, and educators.
Founders behind a product
Founders of skincare, supplement, app, clinic or device brands who want to lead with their own face rather than the logo.
Either way the problem is usually the same. Not because your work isn't good enough, but because your content doesn't show it yet. So the trust, and the sales, go to whoever shows up more clearly.
So I built a system for exactly this. The 90-Day Authority System turns your expertise into content people trust, and turns that trust into enquiries, bookings, and sales.
Proven results
Real outcomes from brands we've worked with across health, wellbeing, and performance.
Founder personal brand
The New Health Institute
Anne Philippi's personal brand leading the conversation on psychedelic therapy and mental health.
+111%
LinkedIn Impressions & 5.4% Instagram Engagement
More than double the people seeing her posts on LinkedIn each month, and an Instagram audience that actually engages, far above the 1% industry average.
B2B service brand
Health Now
Clinical insourcing provider supporting NHS trusts to reduce waiting lists and improve patient access.
+65%
LinkedIn Reach
Their content reached 65% more decision-makers in healthcare, the exact people they need in front of to win new contracts.
Product brand
Clear Minds
Wellbeing app offering audio hypnotherapy to support mental health and personal growth.
+40%
Brand Awareness
40% more potential users recognising and remembering the app, the foundation of trust before anyone downloads or pays.
Organisation
Mission to Live Foundation
U.S. nonprofit funding access to psychedelic-assisted therapy for veterans and first responders.
+1,085%
Instagram Reach
Nearly 11x more people discovering their mission, translating into wider awareness, more donors, and more veterans reached.
A partner, not a supplier.
It is just me.
You work directly with the person creating your content, not an account manager.
Health and wellbeing is the only space I work in.
So I understand your audience from the start.
Strategy and creative in one place.
Nothing gets lost between the thinking and the making.
A creative partner, not just a service provider.
You stay the expert, I make sure the right people see it.
The 90-Day Authority System
Built for businesses that know their product or service works, but whose content does not yet reflect its value or attract the right audience consistently.
The system can run with or without paid media, although most clients choose to combine organic and paid so the right people see the right message faster.
Initial conversation
A free 30-minute call to understand your product or service, your audience, and where your content isn't working yet.
Message and Direction
We clarify your offer, audience, positioning, and existing content so the strategy is clear before anything goes live. By the end of this phase, your first posts are ready to publish and your content starts going out from week 3.
Content and Campaign Activation
We build consistency by publishing clear, story-led content across the right platforms. We focus on organic content, but paid media can be included when needed, so campaigns begin supporting the strongest content and the right people see the message faster.
Performance and Optimisation
We review what is working across your content and campaigns, then refine the hooks, formats, messaging, and calls to action to improve engagement, DMs, enquiries, and website actions. The first 90 days build the foundation, but this is where long-term growth begins. From here, we continue improving the system as your ongoing growth partner.
Ongoing growth
We keep building on the traction already created, doubling down on what's working without it becoming something you have to manage day to day.
5+ years
In social media strategy
Personal branding
Built through years of working directly with founders
Art Direction
Graphic design & art direction background
Building trust through story-led content
I'm Ethan, a social media strategist and creative director working with health and wellbeing founders.
I've spent four years running social for health and wellbeing brands, from apps and clinics to healthcare businesses, and built personal branding programmes for senior leaders along the way.
I'm passionate about mental health, and I stayed in this space because too much of the best work in it goes unseen.
I work with two to four founders at a time, and I currently have availability. This is a partnership, not a project, and I make sure your content reflects the quality of what you do.
Trusted by award-winning brands
Hear from brands who've transformed their social media presence.
Simple, founder-led packages.
Every package builds your personal brand as the founder first, and Amplify adds your company brand alongside it. Every package includes full onboarding in month one, and I typically ask for a three-month commitment, so there's time to build the strategy and see real results.
Founder Visibility
A focused starting point for founders who want to build a trusted presence on their main platform, and turn their expertise into content that brings the right people in.
- Your primary platform of choice (LinkedIn, Instagram or TikTok)
- 5 posts per week, ghostwritten in your voice
- Up to 2 scripted and edited short-form videos per week
- Adapted and repurposed to one secondary channel
- Competitor and trend analysis
- Monthly report on the outcomes that matter
- 1 strategy call per month, 48-hour revisions
- Backed by my 90-day traction guarantee
Founder Visibility+
For founders ready to build real authority across two platforms, with daily content, engagement, and a lead magnet working together to grow the audience that matters.
- Everything in Founder Visibility, plus:
- Two platforms built natively (LinkedIn, Instagram or TikTok)
- 7 native posts per week, up to 4 scripted and edited videos
- Adapted and repurposed to a third channel
- Comment and engagement strategy, done for you
- 1 quarterly lead magnet to turn followers into email leads
- 2 strategy calls per month
- Backed by my 90-day traction guarantee
Amplify
For founders who want their personal presence and their company brand growing side by side, with full channel management and content built to turn attention into results.
- Everything in Visibility+, plus brand:
- Founder and brand channel management
- Wider content strategy for your product or service
- Brand content across 3 platforms
- Monthly lead magnet or campaign asset
- Monthly in-person content shoot
- Community management and full conversion tracking
- Backed by my 90-day traction guarantee
The 90-day traction guarantee
If we don't hit the agreed traction targets by day 90, month four is free. We set those targets together on day one, based on where you're starting from:
- Reach: a measurable increase in the right people seeing your content.
- Engagement: stronger, more meaningful interaction from your target audience.
- Conversations: more inbound DMs, enquiries, or booked calls.
The guarantee applies as long as your side of the partnership is met: content approved within agreed timeframes, attendance on scheduled strategy calls, and showing up on camera where the plan calls for it.
Already have someone in-house? See Fractional Head of Social, senior social leadership for the team you already have.
This probably isn't for you if...
This works best for founders with a business that's already working. Paying clients, a proven offer, and the budget to invest in growth for at least three months.
- You want viral views more than you want the right enquiries.
- You want to hand it all over and never appear on camera or in the thinking.
- You need results this week rather than a system built over 90 days.
- You are looking for the cheapest option rather than the right partner.
If that's not you, and you want your expertise to be understood and trusted, we'll get on well.
The questions that come up most
A quick answer to what founders ask before we work together.
Pick a time that works for you
A free 30-minute conversation about your brand, your goals, and whether working together feels like the right fit. No pressure, no obligation.
Prefer email?